About "Honba no Honmono"
- An authentic product, coming from its birthplace
"Honba no Honmono" is the standard measure certifying the authenticity of the local food brand that follows the traditional production method fostered in its birthplace or "Honba", and uses the exclusive local ingredients to create the authentic or "Honmono" flavor. In other words, pride and dedication of producers are awarded in this symbol.
This indeed is a medal only given to the authentic food of the region.